Navigating Measurement Challenges in Product Ratings and Reviews

Hello data science enthusiasts, in this article, I will be discussing Measurement Problems. It’s a topic that aims to utilize the skills of a data scientist to guide our company’s customers to accurate and reliable products.

Measurement Problems

When a user makes a purchase decision, it is influenced by social proof, often referred to as “the wisdom of crowds.” Let’s say we are about to buy a product and we are stuck between two options. The first product has a 5-star rating, while the second product has a 4-star rating. We would prefer to purchase the product with a 5-star rating.

Let’s modify our scenario a bit. The product with a 5-star rating has been endorsed by 7 people, while the 4-star product has been endorsed by 256 people. In this case, we would choose the 4-star product over the one with 5 stars, indicating the significant influence of strong social proof over other features. It is crucial as it demonstrates that even when we are certain of its flaws, we accept its imperfections. We tend to prefer products with more votes and comments. The importance of accurate ranking is significant from the perspective of both the user aiming for the best product in terms of price and performance and the seller aiming to deliver the products to users in the most accurate…